The Basics of Search Engine Optimisation

Search engine optimisation (SEO) is a dynamic and fast-paced marketing discipline than can be quite frustrating sometimes especially for those relying on
outdated SEO strategies that no longer work. In this beginners guide to SEO, we will study the basics of search engine optimisation including the importance of
search engine marketing.
What Is Search Engine Optimisation (SEO)
SEO is basically a marketing discipline that deals with how a website increases visibility in organic or non-paid search engine results. It involves the use of both
creative and technical elements to increase awareness, improve rankings and drive traffic in search engines. SEO encompasses many aspects from building links
to the words on your page but sometimes it is simply a matter of ensuring that your website is structured in a search engine friendly manner.
How Search Engine Optimisation Works
Every keyword that a user types into the search box has enormous value and has the potential to increase both the quality and quantity of your website traffic.
Most of the web traffic is driven by commercial search engines such as Google, Yahoo and Bing but social media may also generate traffic to your website.
However, search engines are the most common method of navigation among a majority of internet users whether your website provides products, services,
content or information. Users can easily find what you offer since search engines provide targeted traffic hence if your website cannot be found on search
engines, then you risk missing out on a valuable opportunity to drive traffic to your website.
Why Websites Need SEO
Studies show that SEO can make or break an organisation’s success as good SEO strategies can lead to increased exposure, publicity and revenue. Investing in
good SEO practises can have a significant effect on rate of return compared to most types of marketing and promotion methods.
SEO Service London
If you are looking for the most affordable seo service UK, contact us today and our SEO experts will help you get the highest rankings for your keywords. We
will analyse your website and give you a true assessment of the website to ensure that your business makes a profitable income from the internet.